Comments on: 5 Ways a Small Business Can Improve Marketing Performance Through Measurement http://www.pearanalytics.com/blog/2009/5-ways-a-small-business-can-improve-marketing-performance-through-measurement/ Pear Analytics - home of the free SEO analysis tool and website analyzer Fri, 10 Feb 2012 09:21:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: get backlinks fast http://www.pearanalytics.com/blog/2009/5-ways-a-small-business-can-improve-marketing-performance-through-measurement/comment-page-1/#comment-569 get backlinks fast Fri, 30 Oct 2009 14:56:00 +0000 http://pearweb.pearanalytics.com/?p=576#comment-569 This is great information, I have read something similar before. This is great information, I have read something similar before.

]]> By: Aliza http://www.pearanalytics.com/blog/2009/5-ways-a-small-business-can-improve-marketing-performance-through-measurement/comment-page-1/#comment-363 Aliza Sun, 23 Aug 2009 23:32:43 +0000 http://pearweb.pearanalytics.com/?p=576#comment-363 wow nice break from the ordinary boring blogs. wow nice break from the ordinary boring blogs.

]]> By: Steve Patti http://www.pearanalytics.com/blog/2009/5-ways-a-small-business-can-improve-marketing-performance-through-measurement/comment-page-1/#comment-37 Steve Patti Sat, 25 Apr 2009 00:30:43 +0000 http://pearweb.pearanalytics.com/?p=576#comment-37 Ryan - kuddo's man. Once again, you're making metrics "Fisher Price" easy for the uninitiated to understand. I can't believe how many marketing departments in 2009 with the economy in the dumper are still saying "... we're going to get around to measuring their tactics and studying ROI." How much more urgency do they need? What are they waiting for? Here's the beauty of it all -- some data is better than none. Just the discipline that is created by measuring 2-3 data points daily/weekly and making adjustments to your marketing tactics is a huge step in the right direction. Once that discipline is established, more data points can be measured/monitored and before they know it -- these marketers will be running their business by a dashboard and removing the guesswork from what they're telling their CFO's. Ah -- the possibilities! Great stuff man, keep it up. Ryan – kuddo’s man. Once again, you’re making metrics “Fisher Price” easy for the uninitiated to understand.

I can’t believe how many marketing departments in 2009 with the economy in the dumper are still saying “… we’re going to get around to measuring their tactics and studying ROI.” How much more urgency do they need? What are they waiting for?

Here’s the beauty of it all — some data is better than none. Just the discipline that is created by measuring 2-3 data points daily/weekly and making adjustments to your marketing tactics is a huge step in the right direction. Once that discipline is established, more data points can be measured/monitored and before they know it — these marketers will be running their business by a dashboard and removing the guesswork from what they’re telling their CFO’s. Ah — the possibilities!

Great stuff man, keep it up.

]]> By: mypostcardprinting.com http://www.pearanalytics.com/blog/2009/5-ways-a-small-business-can-improve-marketing-performance-through-measurement/comment-page-1/#comment-35 mypostcardprinting.com Tue, 14 Apr 2009 00:47:00 +0000 http://pearweb.pearanalytics.com/?p=576#comment-35 Thanks for the helpful post. It will really come in handy when developing marketing plans specially since budgets are so low. Great post. Thanks for the helpful post. It will really come in handy when developing marketing plans specially since budgets are so low. Great post.

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