While doing research on page load times, I came across a lot of articles regurgitating the same study. Getting deeper into it, there were many more discussion forums where people did not agree with the studies. The most recent study on page load times and customer retention was done by a company who sells a service optimizing load times. So of course, they made a simple questionnaire asking people how long they would wait for a page to load and found most people would wait less than 4 seconds. Many people pointed out that it would depend on the kind of page they were trying to load, whether they had broadband or not, the age of the visitor as well as many other factors.
So the question is, is a study done by a company who’s selling a service really impartial? Can it be trusted, or will they skew the results in their favour?
How long will you wait for a website to load? Is 4 seconds too long? Does it depend on the website? Will you wait longer for a specific site or go search for something else?
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