Comments on: How to Measure Cost per Acquisiton http://www.pearanalytics.com/blog/2009/how-to-measure-cost-per-acquisiton/ Pear Analytics - home of the free SEO analysis tool and website analyzer Fri, 10 Feb 2012 09:21:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: cuponismo http://www.pearanalytics.com/blog/2009/how-to-measure-cost-per-acquisiton/comment-page-1/#comment-10906 cuponismo Fri, 16 Dec 2011 21:23:32 +0000 http://pearweb.pearanalytics.com/?p=296#comment-10906 Avinash, Thanks this is great information. One thing I'm trying to come up with now, is to measure internal Facebook ad campaigns, and determine how many of my leads from Facebook are actually purchasing a product. I've already determined that if I run FB ads internally to my FB page, it's a lot cheaper, and also easier to convert than if I send them directly from FB to an external page on my site, which doesn't convert. What I'd like to do however is determined how well my FB followers are converting. Any ideas, or posts on how this could be done? I see in my analytics that Facebook is providing a number 2 or 3 source for traffic, but not sure how to determine which of these leads from FB are actually converting into sales. Thanks in advance for any light you may shine on this hopefully easy question. Geordie Avinash, Thanks this is great information.

One thing I’m trying to come up with now, is to measure internal Facebook ad campaigns, and determine how many of my leads from Facebook are actually purchasing a product. I’ve already determined that if I run FB ads internally to my FB page, it’s a lot cheaper, and also easier to convert than if I send them directly from FB to an external page on my site, which doesn’t convert.

What I’d like to do however is determined how well my FB followers are converting. Any ideas, or posts on how this could be done? I see in my analytics that Facebook is providing a number 2 or 3 source for traffic, but not sure how to determine which of these leads from FB are actually converting into sales.

Thanks in advance for any light you may shine on this hopefully easy question.

Geordie

]]> By: Ideas from the Capital Matchmaker(tm) » How much does it cost to acquire a customer? - Cost per Acquisition http://www.pearanalytics.com/blog/2009/how-to-measure-cost-per-acquisiton/comment-page-1/#comment-5840 Ideas from the Capital Matchmaker(tm) » How much does it cost to acquire a customer? - Cost per Acquisition Wed, 08 Sep 2010 22:27:59 +0000 http://pearweb.pearanalytics.com/?p=296#comment-5840 [...] entrepreneur should be prepared to answer this favorite question of angels and VCs: What is the cost per customer acquisition (CPA).  During our 9/7/10 BNC VC Group meeting, one of the investors asked this question.  This [...] [...] entrepreneur should be prepared to answer this favorite question of angels and VCs: What is the cost per customer acquisition (CPA).  During our 9/7/10 BNC VC Group meeting, one of the investors asked this question.  This [...]

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