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We recently upgraded our logo to represent our new direction towards being a product-focused company. The logo is courtesy of Brandstack, who we happen to co-office with – so it worked out great! The process was super easy. Wes and Robert showed me a couple of logos from one of their designers who does great “web 2.0″ brands, and I was hooked. So I got in touch with “voxsix” on Brandstack and asked him to do several renditions of our existing logo, as we progress into being a product company. About three days later, he came up with about eight different designs, and we went around and got votes on what the best one was. The best part of the whole thing was that I only paid $350 for the logo, instead of the usual 10x that at a fancy “design shoppe”.
Why the pear?
Almost everyone I meet asks me “why a pear?” and what the original logo really means. The pear represents the organic, fresh and crisp nature of what we do. There’s no “auto-pilot” here, and everything we do requires interpretation and analysis to develop real insights. That’s why in the original logo, half of the pear is gray, blurry and out of focus – that’s everyone else; whereas the other side (us), is in-color, clear and crisp.
The new logo expands on the same concept, but with a few subtle changes. First, instead of the straight line down the middle, we now have a sort of this ying-yang effect of bringing balance and equilibrium to your marketing activities. I also like to think of it like Pear Analytics is seeping over the “dark side”, so as the color side infiltrates, there is more clarity now in the entire marketing equation. The logo is now in full vector format, since the last version had an image as part of it, so it was difficult to blow it up to anything bigger than a business card.
So that’s our story – what do you think? If you need a logo upgrade, head over to Brandstack and check out their inventory. Even if you don’t find something exact, just contact the designer directly and they will usually modify it to exactly your needs.
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