Comments on: Using Analytics to Track TV Ads – Which Way Is Best?

By: Albert Gonzales

Albert Gonzales — Mon, 12 Apr 2010 03:47:02 +0000

Awesome post, I am a big fan of your blog, keep on posting that great content, and I will be a regular for a very long time.

By: watch gossip girl online

watch gossip girl online — Tue, 15 Dec 2009 17:54:15 +0000

Ha! Easily one of the better things I’ve read today. Thanks, might go show my daughter.
Cheers

By: Ganry80

Ganry80 — Thu, 22 Oct 2009 18:09:10 +0000

I would say that the "standing" issues raised by the defense are almost specious or at least illusory and might justify a separate parallel response along those lines? ,

By: Andy Chapman

Andy Chapman — Thu, 16 Apr 2009 15:06:52 +0000

I think a great example of this is the ups.com/whiteboard – in my opinion they have done a great job of sending traffic to that page. I’d love to see how well they thing that marketing campaign has worked for them.

The thing they did well is having a campaign which was memorable, and a domain “/tag” that tied in directly & increased the stickiness of the message.

By: Ryan Kelly

Ryan Kelly — Mon, 13 Apr 2009 17:40:54 +0000

Jason – I agree with making the “/whatever” less obvious that it is a tracking mechanism. One way to do this is to make that the offer, like http://www.mozy.com/2gfree

By: Jason Cohen

Jason Cohen — Mon, 13 Apr 2009 17:26:18 +0000

I’d also like to know how many people type (or even remember) the /tv34.

Perhaps a better way to tag is to use the domain name. For example: http://tv34.mycompany.com.

I think people *do* believe the subdomain is important.

Another thing is you shouldn’t use a code that’s obviously a tracking code (e.g. with numbers). Instead come up with a bunch of plausible text and track which one goes with which.