18 Aug

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How To Write a Header Tag (h1) for SEO

Updated August 18, 2014 with additional information on multiple H1′s and a video from Matt Cutts. The header tag, or the <h1> tag in HTML, will usually be the title of a post, or other emphasized text on the page.  It will usually be the largest text that stands out.  There are other header tags […]

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18 Feb

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The UTSA CITE Boot Camp: Engineering Meets Marketing

This past weekend I had an opportunity to speak to about 200 engineering and marketing students from the UTSA CITE Boot Camp Program (Center for Innovation and Technology Entrepreneurship) which is a day-long seminar for students to soak up as much information as possible to help them with their competition.  Essentially, the engineering students are tasked […]

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03 Feb

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Sponsored Posts on LinkedIn vs. Facebook – What $200 Buys

Last week we did a test to see the performance of a sponsored post on LinkedIn vs. Facebook and were interested to see which one would lead to more downloads of our free workbook, the Online Marketing Budget Planner.  Both were set up on the same day and ran until a $200 budget on each […]

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27 Jan

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Marketing Tools for 2014: Online Marketing Planner

Earlier this month we posted our first blog expressing a newer way to think about our marketing in terms of 4 buckets:  Paid, Owned, Earned and Shared media.  Now, we want to bring you a useful tool that will help you get your Internet marketing on track this year.  Instead of guessing, we’re going to […]

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03 Jan

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Sample Marketing Plan With Paid, Owned, Earned and Shared Media

For the first post of 2014, we’re going to ring in the New Year with a fresher way to think about your online marketing efforts.  Prior to now, we focused heavily on the traditional 3-phased approach: Awareness (SEO, PPC), Consideration (Social Media, Email Newsletters/Drips, Downloadables), and Purchase (Retargeting), and for some of you, we added […]

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30 Sep

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Google Hummingbird Update & Secure Searches

It’s been a big month for Google with two big changes happening.  The first was the announcement of the Google Hummingbird update, or a big change to their search algorithm.  The second involves secure search: Google is now hiding ALL search query data in Google Analytics by forcing a secure search, whether you are logged […]

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31 May

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Internet Marketing Prediction Modeling

Over the past couple of years we’ve been working with lots of customers in various industries from all over the world.  We eventually gathered enough data to be able to reasonably predict your success based on the products you purchase from us.  In short, businesses want to know how their Internet marketing spend is going […]

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24 Apr

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Leaving FindLaw: 10 Steps to Convert a FindLaw Website into WordPress

You’ve decided you are not going to renew your FindLaw contract, and you want to work with another Internet marketing provider.  The problem is that what comes next is the dizzying array of steps and costs that your law firm could incur by making this switch.  FindLaw uses a proprietary content management system – or […]

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29 Jan

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Franchise SEO: What’s The Best Strategy For Optimizing a Franchise Website

Over the past few months, we’ve had an opportunity to look at three different franchises that came to us for help and dig into the various strategies that deal with franchise SEO.  First, let’s define what a “franchise” is.  A franchise is the right or license granted by a company (the “franchisor”) to an individual […]

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