05 May

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San Antonio Copyediting Internship

Pear Analytics seeks a San Antonio Copyediting Intern. Gain hands-on experience with client internet marketing campaigns, learn real world marketing skills and prepare yourself for a competitive job market. Under the direction and supervision of the Pear Analytics team, the student will: Be involved in developing internet content marketing strategies for companies in a wide […]

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18 Feb

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The UTSA CITE Boot Camp: Engineering Meets Marketing

This past weekend I had an opportunity to speak to about 200 engineering and marketing students from the UTSA CITE Boot Camp Program (Center for Innovation and Technology Entrepreneurship) which is a day-long seminar for students to soak up as much information as possible to help them with their competition.  Essentially, the engineering students are tasked […]

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23 Jul

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Everyday Analytics: Fantasy Football Analytics

There are three main drafting guidelines I always follow when it comes to fantasy drafting: try to set positional runs instead of following them, try not to overrate your favorite team’s players, and never draft a kicker until the last round. The logic seems simple in all cases: you don’t want to be overrating players […]

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10 Sep

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A Classic Case of Bad Pie Charts: Salesforce.com

So this really surprises and frustrates me. Surprises me because it’s Salesforce (aren’t they the world’s largest sales platform with Fortune 500 clients ?). Aren’t they supposed to strive so that all this data they capture is more insightful? Frustrates me because it shows such a blatant lack of knowledge in showing data the right […]

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20 Oct

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Hubspot: High Stakes or High Profit?

Hubspot successfully analyzed over 1 million websites, 1 million Twitter accounts, raised another $16 million, and yet they only have 1750 customers. Did anyone else notice this? I’ve always been impressed with Hubspot, and I have much admiration for Dharmesh Shah and the other founders.  I’ve read just about all of their stuff on inbound […]

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14 Oct

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Tradeshow ROI – 5 Tips You Need for a Successful Tradeshow

  Before spending thousands on a tradeshow, know the metrics needed to calculate your tradehsow ROI; and get a few tips on how to maximize your success. We just returned from the Search Marketing Expo in New York City last week where we launched our new SiteJuice™ product. We brought a big team of 9 […]

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21 Apr

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Test: Measuring the Performance of Print Advertising

As I was flying back from the east coast on Southwest Airlines, as usual I pick up the latest copy of Spirit magazine to see what’s interesting as we wait until I can open my computer and do something else.  It occurred to me as I was perusing that there were very few ads that […]

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13 Apr

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5 Ways a Small Business Can Improve Marketing Performance Through Measurement

I’m real big on measurement. And I mean BIG. Without data, you can’t measure, and if you can’t measure, you have no real insights to your business as to what marketing is working for you, and what’s not. Whether you are spending a small fortune on marketing and advertising, or nothing at all, I’m going […]

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