03 Feb

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Sponsored Posts on LinkedIn vs. Facebook – What $200 Buys

Last week we did a test to see the performance of a sponsored post on LinkedIn vs. Facebook and were interested to see which one would lead to more downloads of our free workbook, the Online Marketing Budget Planner.  Both were set up on the same day and ran until a $200 budget on each […]

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06 Aug

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Pros & Cons of PPC Marketing

Although there are other lower tier pay-per-click platforms, the phrase “PPC marketing” is usually used interchangeably with “Google AdWords marketing.” Google is the overwhelming leader because it has the largest audience of highly targeted visitors and has stood the test of time with the reliable AdWords platform.   While AdWords can be a very powerful […]

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29 Dec

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3 Things That Affect your Google Adwords ROI You Weren’t Thinking About

Today I needed a tailor to fix a seam in one of my suits for a wedding we need to attend to tomorrow.  Naturally, I turned to Google to see what I can find.  I normally don’t click on the first paid ad, or even map listing for that matter.  I also tend to steer […]

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13 Dec

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Perfect Audience Outperforms AdRoll in Ad Retargeting Test

For the past several months, we’ve been running 2 separate ad retargeting campaigns: one of them on AdRoll, and another on newcomer Perfect Audience.  We’ve also used San Francisco-based Retargeter in the past, but we’ve started to lean toward a pay-as-you-go model versus a higher, fixed flat-fee model.  All of these platforms are very good, […]

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28 Oct

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How Google Fights Bad Advertisers

Google recently produced this infographic explaining the process of how they vet the millions of ads, and find bad advertisers in response this month’s Cybersecurity Awareness Month.

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22 Jul

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Google’s War on Free Clicks

Over the past couple of years–or more specifically, in the last 12 months–it seems as though the organic search results have gotten worse. Google, the leader in search with about 65% of the market share, is constantly changing things. It used to be that if you were in the top results (assuming you weren’t doing […]

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23 Apr

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Should Google Use Broadcast Measurement Metrics for AdWords?

Sorry for the hiatus in blog posts, but we’ve got a couple of good ones in the hopper for this month! Last week, a post on the DoubleClick Advertisers blog revealed that Google is working to create new measurement metrics for AdWords beyond simple impressions and click-throughs.  The idea is formulated around brands who want […]

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16 Nov

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Why Small Businesses May Want to Avoid Google AdWords Express

Google is getting real aggressive on their ploys to get small businesses to start using AdWords to drive increased sales to their business.  You may have seen an email come through your inbox recently which looks really similar to this:   Sounds enticing, right?  Well, unbeknownst to the small business owner, this program is called […]

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01 Nov

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Click Attribution Issues With SEO and PPC

As marketers, we would love to know how all of our leads originated.  Far too often, PPC gets the boot with poor cost per lead (CPL) figures, and can be mostly blamed on attribution issues.  Attribution is simply defined as assigning credit to the source which generated the initial (or final) action.  So for example, […]

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