27 Jan

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Marketing Tools for 2014: Online Marketing Planner

Earlier this month we posted our first blog expressing a newer way to think about our marketing in terms of 4 buckets:  Paid, Owned, Earned and Shared media.  Now, we want to bring you a useful tool that will help you get your Internet marketing on track this year.  Instead of guessing, we’re going to […]

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06 Aug

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Pros & Cons of PPC Marketing

Although there are other lower tier pay-per-click platforms, the phrase “PPC marketing” is usually used interchangeably with “Google AdWords marketing.” Google is the overwhelming leader because it has the largest audience of highly targeted visitors and has stood the test of time with the reliable AdWords platform.   While AdWords can be a very powerful […]

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29 Dec

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3 Things That Affect your Google Adwords ROI You Weren’t Thinking About

Today I needed a tailor to fix a seam in one of my suits for a wedding we need to attend to tomorrow.  Naturally, I turned to Google to see what I can find.  I normally don’t click on the first paid ad, or even map listing for that matter.  I also tend to steer […]

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01 Nov

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Click Attribution Issues With SEO and PPC

As marketers, we would love to know how all of our leads originated.  Far too often, PPC gets the boot with poor cost per lead (CPL) figures, and can be mostly blamed on attribution issues.  Attribution is simply defined as assigning credit to the source which generated the initial (or final) action.  So for example, […]

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26 Jul

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How Accurate are Google AdWords Search Volumes?

In one of our recent blog posts, we posted an ROI calculator that helps you figure out whether you’re getting enough value from what you spend on SEO by targeting the right keywords. The results were based on an extremely conservative “fudge factor,” or an estimated margin of error, of about 90%, meaning that we […]

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06 May

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The Dirty Little Secret About Paid Search

Before you embark on a potentially expensive paid search campaign, consider this one insight that could change your mind. While Pear focuses on organic search (SEO), we do mingle around and talk to a lot of experts in paid search. Experts who work paid search campaigns day in and day out. The other day I […]

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06 Feb

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Adaptive Multivariate Testing – Does It Work?

If you like tinkering with your website, then you have probably heard of A/B or multivariate testing. This is where you can quickly test new things on your website, such as copy, images, call-to-action buttons, placement, etc., and see which combination effectively leads to more conversions. A/B testing is essentially testing two versions against each […]

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04 Feb

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Marketing in a Down Economy

Amidst the worst financial crisis since the Great Depression, companies are slashing jobs, slowing growth and cutting costs. One of the first costs to get cut are usually in marketing and advertising. Marketing in a down economy requires you to measure the performance of each campaign. The problem is the direct correlation between marketing and […]

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05 Jan

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How to Measure Cost per Acquisiton

Today we are going to discuss how to measure Cost per Acquisition, which is a fancy way of saying “Cost per Sale”.  If you are like most companies, you probably have several marketing promotions going on across multiple channels. Maybe what you have is some online pay-per-click (PPC), organic search engine optimization (SEO), direct mail […]

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