07 Aug

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SEO Analysis: Page Optimization Regression

Wikipedia defines a regression analysis as “a statistical process for estimating the relationships among variables”. Simply put, a regression analysis can tell you how one variable affects another variable. In this analysis the first variable is called an “independent variable” and the second is aptly named the “dependent variable”. In multiple regression you can add […]

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03 Jan

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Sample Marketing Plan With Paid, Owned, Earned and Shared Media

For the first post of 2014, we’re going to ring in the New Year with a fresher way to think about your online marketing efforts.  Prior to now, we focused heavily on the traditional 3-phased approach: Awareness (SEO, PPC), Consideration (Social Media, Email Newsletters/Drips, Downloadables), and Purchase (Retargeting), and for some of you, we added […]

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31 May

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Internet Marketing Prediction Modeling

Over the past couple of years we’ve been working with lots of customers in various industries from all over the world.  We eventually gathered enough data to be able to reasonably predict your success based on the products you purchase from us.  In short, businesses want to know how their Internet marketing spend is going […]

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13 Dec

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Perfect Audience Outperforms AdRoll in Ad Retargeting Test

For the past several months, we’ve been running 2 separate ad retargeting campaigns: one of them on AdRoll, and another on newcomer Perfect Audience.  We’ve also used San Francisco-based Retargeter in the past, but we’ve started to lean toward a pay-as-you-go model versus a higher, fixed flat-fee model.  All of these platforms are very good, […]

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28 Oct

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How Google Fights Bad Advertisers

Google recently produced this infographic explaining the process of how they vet the millions of ads, and find bad advertisers in response this month’s Cybersecurity Awareness Month.

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12 Oct

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Data Visualization: How Do I Make an Infographic?

The adage “Content is King” is repeated over and over again in the SEO community, as well as among advertising agencies and web developers. Google wants to see that your site has great content too; convincing search engine crawlers that you have something worth reading or seeing is really the whole purpose of an SEO […]

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12 Sep

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SEO: Long-Term Lead Generation

If you’re serious about online marketing, SEO is one of the main areas you are budgeting.  You also have other forms of paid marketing that you’re using to drive immediate leads.  I call this “short-term lead generation”.  The reason for the name is because you can literally generate leads within hours of getting your ads […]

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18 May

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Marketers Shifting Budgets to Inbound Marketing

A new e-book full of fact published by Hubspot this morning shows the growing trend of B2B marketers who are shifting their marketing budgets to inbound, lead generation activities.  One of the growing activities is search engine optimization (SEO), as well as social media and virtual events/webinars. Companies are realizing now that not only do […]

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07 Jan

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Is SEO Better Than PPC In The Long Run?

The two main forms of search engine marketing includes search engine optimization, or optimizing the organic listings, or pay-per-click (PPC) advertising.  But which will benefit your business in the long run? Many small businesses come to us with the ultimatum that they have X dollars to spend, and will either choose to spend it on […]

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