18 Aug

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How To Write a Header Tag (h1) for SEO

Updated August 18, 2014 with additional information on multiple H1′s and a video from Matt Cutts. The header tag, or the <h1> tag in HTML, will usually be the title of a post, or other emphasized text on the page.  It will usually be the largest text that stands out.  There are other header tags […]

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07 Aug

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SEO Analysis: Page Optimization Regression

Wikipedia defines a regression analysis as “a statistical process for estimating the relationships among variables”. Simply put, a regression analysis can tell you how one variable affects another variable. In this analysis the first variable is called an “independent variable” and the second is aptly named the “dependent variable”. In multiple regression you can add […]

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30 Sep

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Google Hummingbird Update & Secure Searches

It’s been a big month for Google with two big changes happening.  The first was the announcement of the Google Hummingbird update, or a big change to their search algorithm.  The second involves secure search: Google is now hiding ALL search query data in Google Analytics by forcing a secure search, whether you are logged […]

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31 May

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Internet Marketing Prediction Modeling

Over the past couple of years we’ve been working with lots of customers in various industries from all over the world.  We eventually gathered enough data to be able to reasonably predict your success based on the products you purchase from us.  In short, businesses want to know how their Internet marketing spend is going […]

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24 Apr

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Leaving FindLaw: 10 Steps to Convert a FindLaw Website into WordPress

You’ve decided you are not going to renew your FindLaw contract, and you want to work with another Internet marketing provider.  The problem is that what comes next is the dizzying array of steps and costs that your law firm could incur by making this switch.  FindLaw uses a proprietary content management system – or […]

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29 Jan

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Franchise SEO: What’s The Best Strategy For Optimizing a Franchise Website

Over the past few months, we’ve had an opportunity to look at three different franchises that came to us for help and dig into the various strategies that deal with franchise SEO.  First, let’s define what a “franchise” is.  A franchise is the right or license granted by a company (the “franchisor”) to an individual […]

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22 Jul

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Google’s War on Free Clicks

Over the past couple of years–or more specifically, in the last 12 months–it seems as though the organic search results have gotten worse. Google, the leader in search with about 65% of the market share, is constantly changing things. It used to be that if you were in the top results (assuming you weren’t doing […]

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25 Jun

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Can My Webpage Have More Than One H1 Tag?

We get this question asked quite often, and we also see it often when we’re working on websites. The question was asked “can I have more than one h1 tag on a webpage?” You might be thinking that since an H1 tag is weighed more heavily for SEO than some of the other elements on […]

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23 Jan

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Is It Fair For SEO To Be Tied Directly to Website Sales?

Every now and then we have customers who want to cancel their service because the SEO effort has not generated an ROI in terms of sales through the website.  While this is certainly reasonable to assume, it’s almost an unfair proposition given the amount of external factors unrelated to SEO that can drive a “sale” […]

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