14 Aug

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Challenges of Small Business SEO: Part 1—Do I Really Need It?

  Small business SEO is a common challenge. Most business owners aren’t sure where to start. What is involved? How do I choose good target keywords? Can I afford SEO? How long does it take? Do I really need it? What can I realistically expect to get from an SEO campaign? The answers to these […]

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06 Aug

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Pros & Cons of PPC Marketing

Although there are other lower tier pay-per-click platforms, the phrase “PPC marketing” is usually used interchangeably with “Google AdWords marketing.” Google is the overwhelming leader because it has the largest audience of highly targeted visitors and has stood the test of time with the reliable AdWords platform.   While AdWords can be a very powerful […]

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12 Oct

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Data Visualization: How Do I Make an Infographic?

The adage “Content is King” is repeated over and over again in the SEO community, as well as among advertising agencies and web developers. Google wants to see that your site has great content too; convincing search engine crawlers that you have something worth reading or seeing is really the whole purpose of an SEO […]

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