Thanks to my friend Steve Patti (@polarityinc) who sent this excellent whitepaper from Marketing Profs this morning entitled “The Naked Truth: Insights from the State of Social Media Marketing” dated January 14, 2010, which you can download at the bottom of this post. This is a really interesting read if you are wondering what works and what doesn’t in social media. I know I hear from companies on a daily basis who are scrambling to figure out how to get involved with social media the right way. The authors of this research did a fairly large survey, and included non-social media marketers to get an understanding of who is vs. is NOT using social media.
Here are a couple of excerpts:
1. Facebook is the most popular with 48.2% of companies having a corporate profile
2. Twitter is second most popular with 42.8% of companies maintaining a profile.
3. Ever wonder what industries are participating the most in social media?
4. Check out some of the Twitter tactics that worked vs. did not work as well
Here are some social media myths that the research indicates:
MYTH: Social media is “free”.
While the media may be free, the marketer’s time is not. The average marketer who spends 4-7 hours per day on social media activities is earning over $130,000 per year.
MYTH: Only young people are using social media.
While more young people are consuming social media, but good content is actually produced by older, more experienced social media marketers.
MYTH: It’s a good idea to have your 22-year old intern handle all of your social media activities.
It’s better to spread the work out. Let thought leaders lead thoughts, and customer service serve grumpy customers. (<– love that one!)
For those of you who are wondering how many people are using Twitter, or even how many new accounts are created per week, I kind of did a hack using Tweetie2 for the iPhone. I’m sure there are other ways you can get this information – this is just how I did it. I also reference some other articles and research about this towards the bottom of the post
You may have already noticed that in Tweetie2 when you click on a user to see their profile there is a number under their handle. So I did this for a few people and was shocked to see my friend @alanweinkrantz was #10,326, whereas @pearanalytics was #16,657,710. Clearly Alan must have been an early adopter, so I asked him when he signed up for Twitter and he told me October 2006, which I “think” is right before Twitter even launched themselves at SXSW in March 2007. Alan even joined before @scobleizer who is #13,348.
Is Twitter Growing at 1 million New Accounts Per Week?
Last week on December 18th I created a new account, @welovehosting. That account was #97,717,227. So I thought if I created a new account and got that number, I could compare the two and see what the growth rate was. So today I created @iamryankelly and am #98,669,223, which is a difference of 951,996 new accounts in 5 days. That’s a growth rate of 190,400 new accounts per day.
Note on Accuracy
It’s difficult to determine the accuracy of this method, since according to Twitter Facts, Twitter stopped using sequential ID’s by the end of November 2006. Then there is this blog post by Jason Kottke in May 2007 which discusses the growth of Twitter, complete with various graphs and other deliciousness. So how accurate is this? What do you use to find out Twitter growth?