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KISS Insights Hack: How to Run Multiple Surveys on the Same Page
Posted by Ryan Kelly on November 02, 2010. Categories: Other Cool Stuff, Startups Tags: kiss insights
The following post outlines a very useful hack for KISS Insights that allows you to run a “multi-variate survey mode” where you can evenly rotate surveys, which is not currently available in their software. With Pear being a “power user” of KISS Insights, they graciously helped us build this, and so we figured we would share it with the community. Enjoy!
KISS Insights is a powerful page level survey tool that we started to use heavily to find out what people really wanted out of our software, as well as real-time direction from users as to what features we should build next.
But we needed more. We actually wanted a way to test pricing where we could evenly rotate a pricing question on the same page within the software – kind of like multi-variate testing. We wanted to know if users would pay $10, $20, $30, $49 or $99 per month for the service. By getting an equal amount of responses for each, we can use that data to come out of the gate with the most widely accepted price plan (if you’re wondering, as it turns out, it was NOT the $10 price point).
The limitation in KISS Insights was that we could only test one question at a time per page, which meant we would have to set one survey at one price, let it run until we had 30-40 results, and then go in and deactivate that survey, and activate a new one with a different price point. Not only was this kind of cumbersome in the UI, but it was going to take weeks, or even months to get an answer.
So internally, we figured that what we would do is hack KISS by creating 5 or 6 Insights accounts, and then using tracking cookies, assign each unique visitor a different code snippet from one of the accounts, and each KISS account would have a different pricing question. Didn’t seem that hard to do, and logically, seemed like it would work.
So I contacted Hiten and asked him if he thought this was a good idea, and he actually responded with something much better.
In a few days, KISS actually developed some custom code for us that we could attach to our existing script to enable the multi-variate survey mode we were trying to create ourselves. All we had to do was create each survey, then get the survey ID and replace it in the additional code snippet:
_kiq.push(function(){
if(KI.location.matches(‘/free-seo-analysis(/.*)?’)) {
var surveys = [XXXX, XXXX]; // Replace with ID’s
var ab = new $KI.Cookie(‘ab_test_1′, surveys[Math.floor(Math.random() * surveys.length)]);
if(ab) {
KI.show_by_id(‘survey’, ab.get());
}
}
});We found that the “if(KI.location.matches(‘/free-seo-analysis(/.*)?’)) {” line to be optional, and the snippet will work without it, although it does force a URL match, allowing you to use whatever URL’s when setting up the survey. Now, the 5 surveys are rotating evenly each time the page is viewed, and I’m testing 5 different prices at the same time, allowing us to get an answer much faster. And as I mentioned in the beginning, the answer was not the lowest price, but rather the mid-level price.
Thanks to Hiten and the KISS team for making this so easy!
November
02
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How I Set Up and Sold a Product Using Unbounce, Wufoo and Chargify
I’m going to show you how I concepted and built not one, but two recurring revenue products in one evening using Unbounce, Wufoo and Chargify – and I never wrote a single line of code. And the results were unreal.
I am not a programmer. I wish I was, but I took a different path after engineering school and went more into the marketing side. My programmers are busy. I can’t bother them, but I need revenue. Do I get them off what they’re doing, or can I build something myself to test with some users? There has to be a way….we get plenty of traffic, and somehow I’ve got to get the 1,500 people a week using our software, and the 10,000+ users in our mailing list to check this out. I’ve got to do something without bothering engineering just yet….just till I can prove this works.
OK, here we go. My first product is simply an SEO copywriting service that I just want to set up as a one-time fee for now. $35 per article sounds good, and we’ll even write the tags you need (title, meta description, H1, etc.). My second product is a link building service, and I want to get folks on a small, manageable plan, but one where we can keep working on month-to-month, chipping away and building good quality links the old-fashioned way – manually. Both of these sound totally un-scalable and an absolute nightmare to execute. But that’s OK because we’re engineers and we can figure out the process flow because that’s what we do…make things efficient. (And I want to do a blog post later about Software AND a Service, versus Software AS a Service). Why do I want to do this? Well, we learned from our software, and the 20,000+ websites we’ve run and the tons of customer feedback, that they need MORE than someone telling them their site sucks. They want you to fix it. I mean, you don’t go to a doctor and he tells you everything that’s wrong with you, and then send you on your way with a “good luck”, right? There HAS to be something in adding a reasonable and reputable service to the software we have. Yeah, it’s going to take some work internally, I mean this isn’t all “hands off” – but hey, it’s really no different than staffing up a bunch of support people anyway that most SaaS products are destined to have.
The first thing I did was log into my Unbounce account and set up my landing pages. This beautiful interface lets me build landing pages in a snap without needing a single programmer. The link building page took about 30 minutes longer because I had to spend a while playing with buttons, colors of the boxes, etc.
In the end, I thought it turned out OK. You can see the SEO copywriting page here, and the link building page here.Now you can see the modified page after tons of iterations, and lots of help from the guys at Unbounce
The second thing I went into my Wufoo online form builder account and created some info gathering forms in a jiffy. Once a user clicks on the call-to-action button from the Unbounce landing page, they get dumped into the form and I ask them all of the info I need to know in order to start the job, right, so it’s like a “job request form”. Easy. Then I went back to the Unbounce landing pages and linked them all up to the various buttons, and I did send each unique landing page to a unique form, because depending on what they clicked on originally, I needed to send them to a specific Chargify page.
Now, enter Chargify, the leader in recurring billing for web 2.0 services. These guys are really awesome, because they let me create all the products I want, and they only start charging me after I’ve hit 50 customers (regular charges from your merchant, like Authorize.net still apply). So I created a product family for “SEO Copywriting” and one for “Link Building Services”, and under the link building services, I created three different products based on the three monthly plans we’re
offering. They let me easily create a Payment Page that all I have to do is link to from the Wufoo form after they hit “submit” on the form, and they’ll send them on over for payment. Oh yeah, I also used a KISS Insight page level survey on each Unbounce landing page, so I could gauge weather I was full of shit or not.The result? Well, after an email blast this morning and linking to these pages in our existing software (which I can also do myself), we got 600 leads in the first day, and $1,450 of recurring monthly revenue and $350 of one-time revenue since 11 am this morning.
I get a confirmation from Wufoo and Chargify when someone completes the forms, so then all we have to do is match them up afterward, and start working on the project. Chargify takes care of the auto-billing for me, and now all I need to do is let people know we have the service now (a marketing function, not an engineering function).
As for rapid iteration, I’ve already created a new product in Chargify and a different Wufoo form for 4 SEO articles per month for $100, and for $150 we will install it on your WordPress blog for you, and already we’ve gotten some folks to sign up. Took me 8 minutes to create the new product.
At the end of the day, I completely hacked all of this together, but I didn’t need to write code, and I didn’t need to bother a code writer. I can test various products and pricing, and let the engineers focus on something else. My next task is to make sure we can keep a high quality product, fast turnaround (some of the articles are already done), and scalability. Who knows, next week we might try a few more products
Update 9/22/10 2:31p – I just set up Chargify to send a successful transaction to a “thank you” page I set up. Turns out I got 3 chats today asking me “what should I expect”, so now they know
I also set up a B page in Unbounce for the copywriting service to sell a 4 articles for $100/mo plan. 30% better conversion rate on that one!Update 9/23/10 4:58p – I just hacked together a very simple rating system, again, no code required. Since we started sending articles back to folks, I wanted to see what they thought of it, so in the bottom of the email, we put “Please Rate this Article: Awesome! | Good :/ | Sucked
” which then takes them to a page I created on our WordPress blog which has more information about how to fix an article, have us re-write it, or even order more. My thought was I can track unique pageviews to identify a trend or problem. It’s probably not the most effective thing in the world, but it works for now.Update 9/24/9:58a – Yesterday I used Unbounce to create a variant of my Link Building landing page, which was sucking wind. For whatever reasons, people think link building is a “spammy” SEO tactic. So I went in and created a new variant to try and address that, and BAM! 1,271% better conversion rate!!
September
21
