You’re a startup and it’s you (the CEO), your CTO and your marketing guy in the monthly board meeting, and your investors ask “so what did you learn from the marketing activities last month?” Don’t say something like “we’re not real sure”, or “traffic went up, but we don’t know from where” – or anything like that. In fact, make sure you don’t fall into the old adage “I know half of my marketing is working – I just don’t know which half.”
This is an instructional post for advanced use of Google Webmaster Tools and Google Analytics to uncover insights about organic keywords driving traffic to your website. It’s a bit long, but bear with me – the results will be valuable to you
If you’ve been using Google Analytics, then you might be familiar with all of the new changes in the past year, like asynchronous code, advanced segmentation, custom reporting, and much more. Equally, Google has been making quite a few upgrades to Webmaster Tools as well. They now show you things like duplicate title tags, meta descriptions, links to your site, and now search queries.