18 Aug

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Startups: Get All The Analytics You Can

You’re a startup and it’s you (the CEO), your CTO and your marketing guy in the monthly board meeting, and your investors ask “so what did you learn from the marketing activities last month?”  Don’t say something like “we’re not real sure”, or “traffic went up, but we don’t know from where” – or anything […]

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13 Aug

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Mashup: Google Webmaster Tools and Google Analytics Provide Powerful Insights

This is an instructional post for advanced use of Google Webmaster Tools and Google Analytics to uncover insights about organic keywords driving traffic to your website.  It’s a bit long, but bear with me – the results will be valuable to you If you’ve been using Google Analytics, then you might be familiar with all […]

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06 Aug

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How To Get The Most Out of ReTargeter.com

A couple of my good friends over at MailFinch, an on-demand direct mail service, and Upstack, a site where you can hire designers to do whatever you need, have both been using ReTargeter.com to drive visitors back to their site.  The way it works is a visitor comes to your site, and ReTargeter puts a […]

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29 Jul

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Why You Should Use the Annotation Feature in Google Analytics

We’ve been using the heck out of the annotation feature in Google Analytics, and here’s why: because we can correlate traffic to activity. For the most part, it’s going to be your marketing activities. But it could be things like you were on vacation from date A to date B, and maybe that’s why your […]

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30 Mar

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Understanding Metrics that Matter – Interview with Hiten Shah

This is our fourth post in the ‘Small Business Series‘ which features where we feature industry leaders on how small businesses can better leverage their strengths.  This week we are interviewing Hiten Shah, the founder of three successful startups (Survey.io, Crazy Egg and Kissmetrics) on understanding metrics that matter . I have been using Crazy Egg […]

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22 Mar

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The Art of Creating Super Awesome Surveys

This is the second post in our “Small Business Series” where we are interviewing a few industry experts on how small businesses can better leverage their strengths. Today we are interviewing Ken Hilburn, from Juice Analytics, one of my personal favorite data visualization companies, on how to create awesome surveys. Surveys are traditionally one of […]

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08 May

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You Can’t Measure Everything Online

That’s right – you can’t measure everything online that you might think.  Analyzing click traffic on websites has become much more difficult to get anything close to accurate. One of the most difficult problems to solve is the issue with giving proper credit to the “original source” of the lead or sale.  Some of the […]

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21 Mar

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Using Analytics to Track TV Ads – Which Way Is Best?

I’ve been paying attention to television advertising spots lately to see what the tracking mechanisms are.  Surprisingly, I would venture to guess that only about 30% of the spots (local and national) have clear tracking mechanisms.  The underlying goal is the necessity to know the impact of each media channel on sales. The ones that […]

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06 Feb

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Adaptive Multivariate Testing – Does It Work?

If you like tinkering with your website, then you have probably heard of A/B or multivariate testing. This is where you can quickly test new things on your website, such as copy, images, call-to-action buttons, placement, etc., and see which combination effectively leads to more conversions. A/B testing is essentially testing two versions against each […]

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10 Dec

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Conversion Value – You Need to Know This

So often we are concerned with the “big conversion” on the website, like purchasing something, for example.  We call this a macro conversion – it’s your ultimate goal.  But what about other activities, maybe not as valuable, but still worth something. We forget that marketing is basically broken down into these 3 pieces: Awareness, Consideration […]

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