I’m starting to learn more about how to use Twitter’s advanced search portal, and I have to say, this is impressive. With the influx of social media, blogs, discussion forums, vlogging, and so much more, companies are wondering what the effect social conversation has on their brands. Well, now we can have a peek into what people are saying about brands in terms of quality, service, reliability and more.  According to TechCrunch, there are well over 1 million users of Twitter as of March 2008 (which I’m sure has grown substantially since then…new estimates are >3 million), so as more people begin to use Twitter, the better the search data could become. Here is an example of the advanced search page on Twitter:

What impressed me the most was not the ability to search for exact words or phrases, or even by geolocation, but the attitude of the comment. So the search algorithm looks for those silly expressions, or emoticons we always use when IM’ing, like or or even a question mark at the end of the search term or phrase. You get to find out some really interesting things!  Try it for yourself.

Advanced Search on Twitter is a post from Pear Analytics, an SEO tools and software company.