23 Oct

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How To Install Google Analytics

Learning how to install Google Analytics is easy for most site owners.  It will involve getting an account with Google, and then knowing how to place some code on your website or blog.  Before you install Google Analytics, you should be aware of a couple of things: 1.  Google Analytics tracks visitors on your site, […]

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18 Aug

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Startups: Get All The Analytics You Can

You’re a startup and it’s you (the CEO), your CTO and your marketing guy in the monthly board meeting, and your investors ask “so what did you learn from the marketing activities last month?”  Don’t say something like “we’re not real sure”, or “traffic went up, but we don’t know from where” – or anything […]

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13 Aug

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Mashup: Google Webmaster Tools and Google Analytics Provide Powerful Insights

This is an instructional post for advanced use of Google Webmaster Tools and Google Analytics to uncover insights about organic keywords driving traffic to your website.  It’s a bit long, but bear with me – the results will be valuable to you If you’ve been using Google Analytics, then you might be familiar with all […]

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29 Jul

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Why You Should Use the Annotation Feature in Google Analytics

We’ve been using the heck out of the annotation feature in Google Analytics, and here’s why: because we can correlate traffic to activity. For the most part, it’s going to be your marketing activities. But it could be things like you were on vacation from date A to date B, and maybe that’s why your […]

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13 Apr

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5 Ways a Small Business Can Improve Marketing Performance Through Measurement

I’m real big on measurement. And I mean BIG. Without data, you can’t measure, and if you can’t measure, you have no real insights to your business as to what marketing is working for you, and what’s not. Whether you are spending a small fortune on marketing and advertising, or nothing at all, I’m going […]

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