Sniffing out the next Google algorithm

It’s been my first week of work (already!) and I am still learning the ropes of web analytics. Here are my first words of wisdom:

1. Search Engine Optimization (SEO) is another fancy way of saying you are trying to beat Google. Yes, that’s what everyone tries to do constantly: Guess what the Google algorithm is.
2. There is no real expert out there, some people just make better guesses and use a lot of jargon.
3. All SEO self declared experts are self educated. To learn SEO all you have to do is stop being lazy and read a lot.
4. Google’s problem: Trying to beat all these people and get people the best content irrespective of those people who do SEO magic and get their site structure right.
5. Granted the people at Google are smarter than us, but they have a lot of people to try and beat with a search tool that crawls over pages. Can’t be easy work, although we make it easy for them by constantly telling them what we are doing.

Would love to hear your take on SEO as well.

Decoding SEO is a post from Pear Analytics, an SEO tools and software company.