06 Aug

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Pros & Cons of PPC Marketing

Although there are other lower tier pay-per-click platforms, the phrase “PPC marketing” is usually used interchangeably with “Google AdWords marketing.” Google is the overwhelming leader because it has the largest audience of highly targeted visitors and has stood the test of time with the reliable AdWords platform.   While AdWords can be a very powerful […]

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06 Feb

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Adaptive Multivariate Testing – Does It Work?

If you like tinkering with your website, then you have probably heard of A/B or multivariate testing. This is where you can quickly test new things on your website, such as copy, images, call-to-action buttons, placement, etc., and see which combination effectively leads to more conversions. A/B testing is essentially testing two versions against each […]

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10 Dec

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Conversion Value – You Need to Know This

So often we are concerned with the “big conversion” on the website, like purchasing something, for example.  We call this a macro conversion – it’s your ultimate goal.  But what about other activities, maybe not as valuable, but still worth something. We forget that marketing is basically broken down into these 3 pieces: Awareness, Consideration […]

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