27 Jan

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Marketing Tools for 2014: Online Marketing Planner

Earlier this month we posted our first blog expressing a newer way to think about our marketing in terms of 4 buckets:  Paid, Owned, Earned and Shared media.  Now, we want to bring you a useful tool that will help you get your Internet marketing on track this year.  Instead of guessing, we’re going to […]

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31 May

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Internet Marketing Prediction Modeling

Over the past couple of years we’ve been working with lots of customers in various industries from all over the world.  We eventually gathered enough data to be able to reasonably predict your success based on the products you purchase from us.  In short, businesses want to know how their Internet marketing spend is going […]

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20 Oct

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Hubspot: High Stakes or High Profit?

Hubspot successfully analyzed over 1 million websites, 1 million Twitter accounts, raised another $16 million, and yet they only have 1750 customers. Did anyone else notice this? I’ve always been impressed with Hubspot, and I have much admiration for Dharmesh Shah and the other founders.  I’ve read just about all of their stuff on inbound […]

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14 May

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Guest blog: Twitter Blows Out Direct Mail

The following is a blog post by Nan Palmero, Chief Inspriation Officer at Sales By 5, a San Antonio firm that helps companies achieve dramatic increases in sales. Last December, seeking to enhance sales, Gary Vaynerchuk offered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 […]

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08 May

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You Can’t Measure Everything Online

That’s right – you can’t measure everything online that you might think.  Analyzing click traffic on websites has become much more difficult to get anything close to accurate. One of the most difficult problems to solve is the issue with giving proper credit to the “original source” of the lead or sale.  Some of the […]

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04 Feb

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Marketing in a Down Economy

Amidst the worst financial crisis since the Great Depression, companies are slashing jobs, slowing growth and cutting costs. One of the first costs to get cut are usually in marketing and advertising. Marketing in a down economy requires you to measure the performance of each campaign. The problem is the direct correlation between marketing and […]

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31 Jan

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The Importance of Lifetime Value in Marketing

Many marketers are quick to prescribe to their clients a laundry list of tactics that may or may not be based on some sort of overall strategy.  The client usually comes back with “how much”, and the marketer usually responds with a la carte pricing as if you were buying a car.  Then the client […]

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05 Jan

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How to Measure Cost per Acquisiton

Today we are going to discuss how to measure Cost per Acquisition, which is a fancy way of saying “Cost per Sale”.  If you are like most companies, you probably have several marketing promotions going on across multiple channels. Maybe what you have is some online pay-per-click (PPC), organic search engine optimization (SEO), direct mail […]

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