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Guest blog: Twitter Blows Out Direct Mail
Posted by Ryan Kelly on May 14, 2009. Categories: Social Media Tags: cost per acquisition, direct mail, twitter
The following is a blog post by Nan Palmero, Chief Inspriation Officer at Sales By 5, a San Antonio firm that helps companies achieve dramatic increases in sales.
Last December, seeking to enhance sales, Gary Vaynerchuk offered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 and brought in 200 new customers; a billboard ad cost $7,500 and won 300 new customers; and tweeting the promotion on Twitter attracted 1,800 new customers.
Are you using social media to get your story out there? You don’t have to pay for attention anymore.
May
14
