Pear Analytics » direct mail http://www.pearanalytics.com/blog Marketing intelligence through data analysis you can understand Tue, 07 Sep 2010 13:40:13 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Guest blog: Twitter Blows Out Direct Mail http://www.pearanalytics.com/blog/2009/twitter-blows-out-direct-mail/ http://www.pearanalytics.com/blog/2009/twitter-blows-out-direct-mail/#comments Thu, 14 May 2009 16:47:36 +0000 Ryan Kelly http://pearweb.pearanalytics.com/?p=649 Guest blog: Twitter Blows Out Direct Mail is a post from Pear Analytics, an SEO tools ad software company.

]]>

The following is a blog post by Nan Palmero, Chief Inspriation Officer at Sales By 5, a San Antonio firm that helps companies achieve dramatic increases in sales.

Last December, seeking to enhance sales, Gary Vaynerchuk offered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 and brought in 200 new customers; a billboard ad cost $7,500 and won 300 new customers; and tweeting the promotion on Twitter attracted 1,800 new customers.

Are you using social media to get your story out there? You don’t have to pay for attention anymore.

gary-vaynerchuk

Guest blog: Twitter Blows Out Direct Mail is a post from Pear Analytics, an SEO tools ad software company.

]]> http://www.pearanalytics.com/blog/2009/twitter-blows-out-direct-mail/feed/ 5