Posts Tagged ‘google analytics annotation feature’

  • How To Install Google Analytics

    Learning how to install Google Analytics is easy for most site owners.  It will involve getting an account with Google, and then knowing how to place some code on your website or blog.  Before you install Google Analytics, you should be aware of a couple of things:

    1.  Google Analytics tracks visitors on your site, what they’re clicking on, and how they are interacting with your site.  While all of the data is anonymous, you might want to include a blurb in your Privacy Policy page that you are tracking visitors, or cookie-ing them for other things.



  • Why You Should Use the Annotation Feature in Google Analytics

    We’ve been using the heck out of the annotation feature in Google Analytics, and here’s why: because we can correlate traffic to activity.

    For the most part, it’s going to be your marketing activities. But it could be things like you were on vacation from date A to date B, and maybe that’s why your traffic went down. Or maybe your server was down on Friday morning, and that’s why your traffic came to a screeching halt.

    I’ve also been annotating when we send emails out to our user base as well, even though MailChimp does a good job of tying into Google Analytics – I’d rather just roll over the note on the graph, rather than have to pinpoint the date range, and then go and look at the Visitor Sources.

    annotation feature in google analytics

    To add a note, simply roll over the date you wish to add a note to, and then click the “Create new annotation.” It’s quite simple. Other folks who have access to your account can also add notes, and it will track who said what.  While it does allow you to add multiple notes on a single date, it does not allow you to create a note over a date range.  Bummer.  That would be useful if for instance you did a direct mail drop over a 3 or 4 day period, right?  Maybe they’ll add that later, but for now you just have to hack it by putting a note for “direct mail start” and another note for “direct mail end” or something like that.

    Either way, it’s a pretty cool feature, if I do say so myself.




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