18 Aug

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How To Write a Header Tag (h1) for SEO

Updated August 18, 2014 with additional information on multiple H1′s and a video from Matt Cutts. The header tag, or the <h1> tag in HTML, will usually be the title of a post, or other emphasized text on the page.  It will usually be the largest text that stands out.  There are other header tags […]

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14 Aug

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Challenges of Small Business SEO: Part 1—Do I Really Need It?

  Small business SEO is a common challenge. Most business owners aren’t sure where to start. What is involved? How do I choose good target keywords? Can I afford SEO? How long does it take? Do I really need it? What can I realistically expect to get from an SEO campaign? The answers to these […]

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20 Jan

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Can’t Find Your Website When You Search For Your Own Company Name?

We’ve been helping out our customer Zahn Development with their WordPress site recently.  They came to us with an unusual problem – their website does not show up in Google when they search “zahn development.”  (By the way, these guys build some of the most beautiful, contemporary eco-friendly homes in South Florida….I want them to […]

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23 Oct

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How To Write a Title Tag for SEO

How you write your title tag is as much art as it is science.  You want to write something attractive enough for a user to click on, but also write something that contains the keywords you wish to rank for.  Notice in the image below how Google will almost always try to find an exact […]

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05 Jul

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How to Write a Good Meta Description

Writing a good meta description involves a bit of skill.  This is where the “art” part of SEO comes into play. A meta description should primarily be written for humans, and secondarily for search engines.  The title tag and meta description tag are the two things people will read to decide if they should click […]

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04 Jul

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How Important Are Meta Keywords?

Meta keywords are one of three tags related to search engine optimization located in the source code section of the page of a website. Over the years, the meta keyword tag has become fairly worthless, particularly with Google, Yahoo and Bing. Other smaller search engines may still be using the meta keyword tag as an […]

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