Rand Fishkin is the CEO of SEOmoz, and is certainly one of the most respected and well-versed experts in the search engine optimization industry, and so we wanted to ask him a few questions as it relates to small businesses and what they can do to get a competitive edge without spending a fortune on consultants. Special thanks to Rand for taking the time to talk with us while he tours the globe right now, and works on their new software package.
Romy Misra (Pear Analytics): Most SMB’s I talk to feel overwhelmed by the top positions in Google. Even when the product is remarkable, ranking well in Google can be very difficult when you don’t have the resources to focus on traditional SEO.In such a scenario, how important is it for them to use their time and money to learn and focus on SEO? Why?
Rand Fishkin: Business owners have a constant struggle to choose the activities that will earn the highest ROI for their business. I certainly wouldn’t claim that SEO will always be that activity, but it’s almost always worthwhile to learn a little about the topic. Even if you can just determine the relative volume of people searching for keywords related to your business/products/services and figure out how competitive it is to rank for those terms, you’ll be able to make an informed decision about whether to pursue that route.
