Pear Analytics

A couple of my good friends over at MailFinch, an on-demand direct mail service, and Upstack, a site where you can hire designers to do whatever you need, have both been using ReTargeter.com to drive visitors back to their site.  The way it works is a visitor comes to your site, and ReTargeter puts a cookie on the visitor.  Once the visitor leaves, and goes to another website, there’s a good chance they will see a banner ad from you.  And I’m talking about sites like Huffington Post, LA Times, Wall Street Journal and many more.  It’s all driven to get people to come back, hence the name “ReTargeter,” and so only those people who came to your site and got the cookie will see the ads.

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2 Comments »Tags: retargeter, URL tracking