If you are a current SiteJuice user, and tou’ve recently received your website report by email and now you are wondering what Current Site Value and Potential Site Value are and the differences between them. This post will help you understand how we cam up with this, what it means, and what we’re doing to improve it. If you are not currently using SiteJuice, you can get a 30-day free trial.
Overview
What we are attempting to show you is the value of your SEO efforts compared to what it would cost you to purchase all of the search volume in a paid search environment. Many times we are asked “how much should I spend on SEO”, or “how much market share do I have on these keywords”.
Current Site Value
This is calculated by taking all of the keywords in your SiteJuice account by domain, and adding up their cumulative value based on 1) where you rank for the word; 2) how much search volume that word gets, and how much you may get as a result of your position organically; and 3) what it would cost to buy that word in a PPC environment.
Example: your keyword has a search volume of 1,000 searches per month, you rank #2 for that word, and it costs $5 per click in PPC.
Word Value = 1,000 searches per month x 18% of traffic from a #2 position x $5 per click = $900
We know based on research and other data we have gathered, what the approximate number of clicks you may get for the first 30 positions in Google. After position 30, the value is defaulted to “$0″. Now we can calculate your Current Site Value by adding up the word values for all keywords and all pages.
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Dear Beta Testers,
We released an update to the Settings page this week that should make the process much easier. Here is what the changes are:
1. Now you simply add a page to your account, and we break it out into the domain/page hierarchy for you. No more having to create the domain, and then the pages under it.
2. It will be easier to see what reports are currently running. You’ll see the last report ran for each domain, as well as what’s currently running in the queue. An email will still be sent when the analysis is complete.
3. Now you can edit and delete domains, pages and competitors. When you delete a page, that page and all of its history will be deleted. When you edit a page, the old version will be deleted, and we will start tracking the new version since we assume that it was primarily a typo.
4. There is now the ability to archive domains and the pages and competitors associated with them. For SEO consultants, this might be useful if you work with several clients and you want to move one into an inactive status. Analysis on those domains, pages and competitors will stop until they are unarchived. Once unarchived, the analysis will resume and all of the previous data will be available.
Thanks for all your feedback, keep it coming, and we’ll keep making Sitejuice better for you.
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