Outside of my job at Pear Analytics, I’m also a producer, so I know my opinion is slightly biased, but I believe video is an increasingly important tool in getting your message across and driving traffic to your website.

We haven’t posted too much video from Pear yet, but we did go to a major video outlet, current.com and linked back to our site in the comments field. In one day we had over a 200% increase in traffic to our website analyzer tool. It disappeared pretty quickly, but it was a nice little pop in traffic. I’m going to test again in the next few weeks by uploading a video and testing to see how much traffic that drives to the website. I’ll also be helping some of our clients to post their videos to different sites to help with their traffic.

I believe video is important because people like to watch and listen instead of just reading. For example, we did a screecast video of how to use the visitor mapping feature in Clicky Web Analytics.  If you can incorporate video into your blog or have demonstration videos on your website, it greatly enhances the user experience. Posting them on other sites like current.com, blip.tv or YouTube can also drive traffic back to your main website. Most other video sharing platforms will host your video and let you embed it onto your own website.

As we post more videos, I’ll update whether we see any more success from this method. We’re actually thinking of doing “whiteboard Fridays” where we do two minute video clips on the SEO tip of the week.

Have your used video on your website or used it as a tool to link back to you? Did you notice it helped?

How important is video? is a post from Pear Analytics, an SEO tools and software company.