18 Aug

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How To Write a Header Tag (h1) for SEO

Updated August 18, 2014 with additional information on multiple H1′s and a video from Matt Cutts. The header tag, or the <h1> tag in HTML, will usually be the title of a post, or other emphasized text on the page.  It will usually be the largest text that stands out.  There are other header tags […]

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07 Aug

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SEO Analysis: Page Optimization Regression

Wikipedia defines a regression analysis as “a statistical process for estimating the relationships among variables”. Simply put, a regression analysis can tell you how one variable affects another variable. In this analysis the first variable is called an “independent variable” and the second is aptly named the “dependent variable”. In multiple regression you can add […]

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05 May

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San Antonio Copyediting Internship

Pear Analytics seeks a San Antonio Copyediting Intern. Gain hands-on experience with client internet marketing campaigns, learn real world marketing skills and prepare yourself for a competitive job market. Under the direction and supervision of the Pear Analytics team, the student will: Be involved in developing internet content marketing strategies for companies in a wide […]

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24 Mar

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San Antonio Marketing Internship

Pear Analytics seeks a San Antonio marketing intern for Summer 2014. Gain hands-on experience with client internet marketing campaigns, learn real world marketing skills and prepare yourself for a competitive job market. Under the direction and supervision of the Pear Analytics team, the student will: Be involved in developing internet marketing campaign strategies for companies […]

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14 Mar

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Pear Analytics is Hiring: Internet Marketing Analyst

We’re growing! We are looking to expand our team with an Internet Marketing Analyst. We’re adding exciting new customers and need more help with managing their campaigns.   The person in this entry-level position will have the opportunity to learn all aspects of internet marketing from the ground up. If you know someone who may be […]

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18 Feb

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The UTSA CITE Boot Camp: Engineering Meets Marketing

This past weekend I had an opportunity to speak to about 200 engineering and marketing students from the UTSA CITE Boot Camp Program (Center for Innovation and Technology Entrepreneurship) which is a day-long seminar for students to soak up as much information as possible to help them with their competition.  Essentially, the engineering students are tasked […]

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03 Feb

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Sponsored Posts on LinkedIn vs. Facebook – What $200 Buys

Last week we did a test to see the performance of a sponsored post on LinkedIn vs. Facebook and were interested to see which one would lead to more downloads of our free workbook, the Online Marketing Budget Planner.  Both were set up on the same day and ran until a $200 budget on each […]

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27 Jan

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Marketing Tools for 2014: Online Marketing Planner

Earlier this month we posted our first blog expressing a newer way to think about our marketing in terms of 4 buckets:  Paid, Owned, Earned and Shared media.  Now, we want to bring you a useful tool that will help you get your Internet marketing on track this year.  Instead of guessing, we’re going to […]

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03 Jan

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Sample Marketing Plan With Paid, Owned, Earned and Shared Media

For the first post of 2014, we’re going to ring in the New Year with a fresher way to think about your online marketing efforts.  Prior to now, we focused heavily on the traditional 3-phased approach: Awareness (SEO, PPC), Consideration (Social Media, Email Newsletters/Drips, Downloadables), and Purchase (Retargeting), and for some of you, we added […]

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