Melissa Saylor

Idea Specialist

Melissa graduated from Grand Valley State University in 2002.  In 2011, she joined Pear’s team with a position that perfectly complemented her Advertising & Public Relations degree—helping to expand and solidify clients’ online presence.  While consuming massive amounts of energy drinks in the wee hours of the night, she retains a focused responsibility towards client satisfaction.

Anita Singh

Punctuation Prodigy

Anita is a Senior Copywriting Editor at Pear. She joined the team in early 2011 and comes with degrees in biology, psychology, and public health. With a background in medicine and currently working on her PhD, Anita isn’t grossed out by anything. Misused semicolons are her arch nemeses, and her interests include: making lists, crossing things off lists, and sparkly things.

Kristen Classen

Onboarding Specialist

Kristen joined Pear’s team in 2013, on April Fools Day no less, though she was no fool to think her skills in marketing wouldn’t be put to good use. With a degree in Marketing and minors in Studio Art and Anthropology from Trinity University, she helps to coordinate new clients with all the information they need to make a smooth transition into the SEO world by acting as a liaison between the client and the production team in the beginning of the campaign. As a point of contact, she helps to get the answers,coordinate schedules and provide direction.

Megan Haley

Article Queen

Megan is Pear’s Copywriting Manager and PPC analyst-in-training. She joined Pear early in 2010 after graduating from St. Mary’s University with a BBA in Marketing. Megan is responsible for overseeing the writing team, developing roadmaps, setting up and maintaining PPC accounts, and any analyst work she can get her hands on. Interests: organization, reporting, and shiny things.

Jef McClimans

Data Wrangler

Jef is Pear’s data visualization specialist. He just loves data and design. Jef likes to simplify complex ideas, concepts and sets of data to make them available and understandable to the general public. He’s addicted to new forms of social media and how they can best be used to communicate. He’s also an amateur photographer and proud Michigander.

Ryan Cahill

Optimization Master

Ryan graduated from Trinity University in 2011 with degrees in Marketing and Finance. He came to Pear Analytics as an intern and conducted experiments testing Google Analytics and Adwords results. As an Analyst, he manages clients’ page optimizations and conversion rate experiments while also dominating the San Antonio office in Ping Pong.

Lisa Totino

Opportunity Agent

Lisa, a graduate of Trinity University, joined the Pear team in early 2011 and immediately took on the role of monitoring, controlling, and reporting all things data. She has shaped the analytics department and has had a major hand in developing and designing several of the current report formats. Lisa is responsible for analyzing clients’ current online marketing campaigns and identifying opportunities to increase sales and web presence.

Ruth Whitenton

Partner & COO

Ruth started her career serving clients around the world as a consultant with McKinsey & Co. While at McKinsey, she got bitten by the internet start-up bug. In 2001, she joined a little technology company in San Antonio, Texas called Rackspace Hosting. She spent 9 years at Rackspace, gaining experience in all aspects of the business from strategy to sales and marketing, from product management to operations and service. From this experience working with the small and medium business customers of Rackspace, Ruth saw firsthand that a lack of marketing was one of the most common reasons that new businesses failed. Often, companies had a great product or software, but were not able to find enough clients to keep the business going. This observation was the start of a growing interest in marketing services for small businesses. At the same time, demographic and technology trends make the internet the most attractive channel for marketing.

Ruth has a B.A. in Economics and Plan II, as well as an MBA from the University of Texas.

Ryan Kelly

Founder & CEO

Ryan has been doing web marketing since 2003, when Google was only 5 years old and not a publicly trade company yet, and things like Twitter and Facebook didn’t even exist. He started Pear Analytics in 2008 to help businesses measure their marketing results using advanced analytics techniques, and help drive more traffic to their websites.

That evolved into software development and the creation of the website analyzer tool, which has been run over 1 million times since launching it in 2009.

Pivoting continued into 2010 and 2011 when the company released a unique services model, where customers could buy Internet marketing services a la carte from the website. The initial model was “$1 per fix”, but that quickly fizzled out when we learned we couldn’t make any money that way.

Ryan is always looking for new and innovative ways to deliver the web marketing services small businesses need, and with a constantly evolving industry, the team at Pear keeps their customers up to speed.

Ryan graduated from the University of Massachusetts–Amherst in 1998 with a degree in mechanical engineering. After school, he spent nearly 5 years in the aerospace industry doing jet engine design and manufacturing, earning a U.S. Patent for his innovations in 2002. In 2004, he earned his MBA in Marketing from the University of Phoenix.

He has spoken at several conferences in New York, Chicago, Vancouver and other cities about search marketing.